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Post by shiyabul on Aug 19, 2024 1:53:41 GMT -5
According to Gallup, almost half (%) of Gen Zers fall into racial or ethnic minorities, and % of Gen Z adults (born between and ) self-identify as LBGTQIA+. Gen Z consistently expects brand advertisements to represent diversity and inclusion, with % strongly agreeing that “it’s important for me to see authentic representation of diverse and minority identities, even if I don’t belong to these groups myself. ” Additionally, Gen Z is more likely to factor sustainability https://lastdatabase.com/ into buying decisions (% versus % overall), according to our Holiday Shopping Report: Spending Trends & Impact, this generation wants to see brands that actively fight for and are aligned with the real-world issues impacting them, not just in the social or cultural spaces. This generation will sense if you’re insincere, they will notice hypocrisy. Diversity, equity, inclusion, sustainability, and social justice are values that sway Gen Z. Organizations need to remember this, consistently, when marketing to this group. GEN Z IS A VALUE-DRIVEN GENERATION THAT CARES DEEPLY ABOUT THE REAL-WORLD, SOCIAL, CULTURAL, AND POLITICAL ISSUES AROUND THEM… According to Corey Seemiller, Ph.D, author, and researcher, what makes a Gen Z consumer so unique is that once an organization demonstrates that it is aligned with that consumer’s values, “they will continue to buy products from the brand, rather than being loyal to particular products.
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