Post by account_disabled on Dec 23, 2023 22:30:09 GMT -5
In certain cases, everything has been done so that the articles have no visibility: no technical optimization, too short, no analysis of Internet users' expectations, no research for key words to insert in the text... We have seen this in telephony mobile BtoB that different operators fight among themselves to make themselves visible on themes for which there are around ten monthly searches while none of these operators is present on a similar query for which there are 5,000 monthly requests in average. We meet digital marketers who are obsessed with the online presence of their offline competitors but who do not necessarily realize that their online competitors are not the same. The online objective is not necessarily to be more visible than its offline competitor.
The good point of comparison is the online competition. The digital blue oceans (online market Email Data segments where there is demand and little competition) are extremely numerous. There are some in all markets, even in markets that one might imagine as being saturated or having high barriers to entry (insurance, real estate, CRM, champagne, etc.). From the outside, before analysis, we often say to ourselves that we will not be able to take a position on a market as the forces involved must be strong and very well present. I believe we have yet to see a market where a new entrant could not position themselves quickly enough with the right strategy.
There are “holes in the racket” in all the markets we analyzed. Few PBNs (Private Blob Network: network of interconnected blogs created to boost a main site). We must have done the first one 7/8 years ago. This is not a strong trend in searches done on Google (there are still more than 8 million results), but it is a very effective lever, even if you need a certain budget to put it in place. . ROI of web marketing: Overall, then, the summary that we can make from all these analyzes is that these actions do not really work. What surprises me is that when we talk to our prospects about it, they seem to discover the situation.
The good point of comparison is the online competition. The digital blue oceans (online market Email Data segments where there is demand and little competition) are extremely numerous. There are some in all markets, even in markets that one might imagine as being saturated or having high barriers to entry (insurance, real estate, CRM, champagne, etc.). From the outside, before analysis, we often say to ourselves that we will not be able to take a position on a market as the forces involved must be strong and very well present. I believe we have yet to see a market where a new entrant could not position themselves quickly enough with the right strategy.
There are “holes in the racket” in all the markets we analyzed. Few PBNs (Private Blob Network: network of interconnected blogs created to boost a main site). We must have done the first one 7/8 years ago. This is not a strong trend in searches done on Google (there are still more than 8 million results), but it is a very effective lever, even if you need a certain budget to put it in place. . ROI of web marketing: Overall, then, the summary that we can make from all these analyzes is that these actions do not really work. What surprises me is that when we talk to our prospects about it, they seem to discover the situation.